Grimm's toys are designed with the intention of helping children discover and develop their own creativity through simplicity of shapes, leaving plenty of room for independent play and imagination.

Grimm's toys feature an attractive minimalist design and harmonious colour scheme that children are drawn to. The colours are based on the natural rainbow colours. The toys are primarily made from alder, lime, maple and cherry woods, and all oils are natural and all dyes used are water based, making them safe and suitable for children.